Journal Guide

Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission. P&M fosters the exploration of marketing phenomena spanning the entire spectrum of offerings (products & services), price, promotion (advertising, publicity, public relations, and personal selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis. Manuscripts may deal with business-to-consumer, business-to-business, and not-for-profit business and organizational issues. Also appropriate for submission to P&M are case studies, cross-cultural research, and psychological studies or profiles of individuals or groups with clear marketing implications.

Public Administration ReviewTM (PAR), a bi-monthly scholarly journal, has been the premier journal in the field of public administration research, theory, and practice for more than 60 years. It is published for the American Society for Public Administration,TM/SM and is the only journal in public administration that serves both academics and practitioners interested in the public sector and public sector management. Articles identify and analyze current trends, provide a factual basis for decision making, stimulate discussion, and make the leading literature in the field available in an easily accessible format. With lively book reviews and a wide range of topics, PAR is exciting to read and an indispensable resource. With articles on a wide range of topics and expert book reviews, PAR is exciting to read and an indispensable resource.

The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.Benefits to authorsWe also provide many author benefits, such as free PDFs, a liberal copyright policy, special discounts on Elsevier publications and much more. Please click here for more information on our author services.Please see our Guide for Authors for information on article submission. If you require any further information or help, please visit our support pages: http://support.elsevier.com

Publishing Research Quarterly is an international forum for the publication of original peer-reviewed papers covering significant research and analyses on the full range of the publishing environment. The journal provides analysis of content development, production, distribution, and marketing of books, magazines, journals, and online information services in relation to the social, political, economic, and technological conditions that shape the publishing process, extending from editorial decision-making to order processing. Publishing Research Quarterly publishes significant research reports and analyses of industry trends, covering topics such as product development, marketing, financial aspects, and print and online distribution as well as the relationship between publishing activities and publishing’s constituencies among industry, government, and consumer communities. Scholarly articles, research reports, review papers, essays, surveys, memoirs, statistics, letters, and notes that contribute to knowledge about how different sectors of the publishing industry operate are published, as well as book reviews.

This journal publishes scholarly research from around the world that aims to further the frontiers of knowledge and understanding of qualitative market research and its applications.

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ

To encourage the production and dissemination of knowledge about business administration.